A Dominant Media Force

The Herald-Tribune Media Group dominates all local advertising media in the Sarasota/Bradenton/Venice market, reaching more than half the adult population – almost 300,000 people in all.

The Herald-Tribune reaches 263,000 in print while HeraldTribune.com reaches 72,000 online – 31,000 only online.

The Herald-Tribune, Florida’s eighth largest newspaper, has more readers than all local newspapers combined; more than all local weeklies and magazines combined; and already reaches most people who read other local publications.

HeraldTribune.com is the largest media Internet site in the market. It attracts one out of six local Internet users – and thousands more from around the country and the world.

Herald-Tribune Direct is the market’s most sophisticated direct mail system, allowing you to reach the whole market or just the parts that matter most to you. The Herald-Tribune Direct database includes Herald-Tribune subscribers, so you can merge and purge your target list to get the most affordable distribution possible.

Three out of four people check newspapers, the Internet or the mail for advertising to guide their purchases. With the Herald-Tribune Media Group, you can be there when they do.